Understanding the From Info and Subject Line
There are many challenges to developing successful email marketing campaigns. One commonly overlooked issue is optimizing the FROM info and SUBJECT LINE. In reality, this can make or break the success...
View ArticleEmail Frequency: How Often Should You Send?
One of the most common questions among email marketers is “How often should I send email to my list?” Often this is paired with questions about which segments of a list can be emailed more frequently...
View ArticleUnderstanding the Preview Pane
Designing your emails to work in a preview pane is a necessary step in your creative process. Many recipients (often the overwhelming majority) will view the email in the preview pane and determine...
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Improving Email Deliverability
Many marketers are concerned with their email content and schedules but pay little attention to whether or not recipients actually receive the email message. List hygiene is frequently ignored, and...
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Open Rates and Click Rates Are Declining
Recent studies show a clear and steady decline in email open rates and clickthroughs. According to MailerMailer’s metrics report released earlier this month, email open rates have dropped around 20%...
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22 Amazing Mobile Email Marketing Statistics
The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. What was once mainly a business...
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13 Amazing Facts About Email
We Like Email; We Send Email; We Want Email. (And There’s a Lot of Spam.) We know there are a lot of emails sent, opened and lost in the spamiferous ether every day. But just how many emails are...
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28 Statistics Show Growth in Mobile Email
Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken...
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